01
The contact database has thousands of past customers who have not been contacted in months.
Revenue from existing contacts
Customer Reactivation
Every business has a database of past customers and unconverted leads who already know the brand. Customer Reactivation runs targeted campaigns to that list, re-engages dormant contacts, and moves them back into an active pipeline — without spending on new acquisition.
Reactivation campaign
3 activeFILTER APPLIED
No activity in 60+ days · Past customers
Patel, S.
94 days ago
Chen, M.
112 days ago
Brooks, T.
67 days ago
The situation
There are past customers and old leads sitting in the database who have not heard from the business in months. Some of them are ready to buy again. They just haven't been asked.
Why it keeps happening
The pattern that repeats.
Past customers and old leads sit in the database unused while the business spends more on acquiring new contacts.
02
Old leads who did not convert never receive another message.
03
The business spends on new lead generation without using the contacts it already has.
04
There is no way to segment dormant contacts and reach them with a relevant message.
05
Reactivation campaigns are run once and never repeated because they require manual effort.
What the data says
40%
of a sales rep's week is spent selling.
The rest is often swallowed by admin, data entry, planning, quoting, and tool switching.
Source: Salesforce State of Sales, 7th EditionHow it works
The system from start to finish.
Targeted SMS and email campaigns reach dormant contacts with a relevant message, and responders are moved into an active pipeline stage.
Each step runs on Pietra CRM.
01
Sales Pipeline Management
Dormant contacts identified in CRM
The CRM is filtered to find past customers and unconverted leads who have had no activity past a set number of days.
02
Intelligent Communications
Reactivation campaign triggered via two-way SMS
Intelligent Communications sends a targeted two-way SMS to the identified segment with a relevant offer or check-in message.
03
Workflow Automations
Responses captured in unified inbox
Replies arrive in the unified inbox and the workflow automation updates the contact record and pipeline stage automatically.
04
Sales Pipeline Management
Interested leads moved into active pipeline
Contacts who respond are moved into an active pipeline stage with tasks created for the team to follow up.
05
Intelligent Communications
Follow-up sequence continues
An automated follow-up sequence keeps the conversation moving for contacts who did not reply to the first message.
What's included
The products that make it work.
INCLUDES
Intelligent Communications
Delivers targeted reactivation messages to segmented contact lists and manages replies in the unified inbox.
View product →INCLUDES
Workflow Automations
Updates pipeline stages and creates follow-up tasks automatically when a dormant contact responds.
View product →INCLUDES
Sales Pipeline Management
Provides the contact database, segmentation filters, and pipeline stages needed to identify and track reactivated leads.
View product →Direct impact
What changes when this is in place.
01
Revenue comes in from contacts the business already paid to acquire.
02
Dormant leads are re-engaged before the business spends on new acquisition.
03
Reactivation campaigns run consistently because automation handles the sending.
04
Responders enter an active pipeline stage immediately so no opportunity sits idle.
Get started
Ready to build a customer reactivation system?
Tell us what is breaking down today and what outcome the team needs to see.