Customer record
Contacts, conversations, opportunities, appointments, tasks, notes, and activity history stay connected.
Products
Pietra is the platform beneath every product.
RBNL products share one operating layer for customer data, conversations, lead capture, scheduling, automation, reviews, and growth workflows.
Pietra
Platform Core
Shared foundation
One system for the customer journey.
CaptureRespondQualifyFollow up
01Voice
02Chat
03Websites
04Comms
05Automation
06Pipeline
07Reputation
08Calendar
Platform model
Products work better when they share the same foundation.
Communication engine
Calls, SMS, email, web chat, voicemails, reminders, and follow-up workflows share the same context.
Automation layer
Lead routing, qualification, reminders, pipeline movement, review requests, and internal tasks run from one system.
Live products
The current Pietra product layer.
Each product handles a specific part of the customer journey while staying connected to the same records, messages, automations, and reporting.
AI Voice Agent
Answers inbound calls, captures caller details, qualifies intent, routes conversations, and books appointments when appropriate.
AI Chat Agent
Handles website chat and inbound messages, answers questions, captures lead details, and moves qualified visitors toward booking or follow-up.
Websites & Funnels
Conversion-focused websites, landing pages, forms, surveys, and funnel paths that capture demand and trigger follow-up.
Intelligent Communications
Centralizes SMS, email, calls, voicemails, web chat, and social messages while automating follow-up, reminders, reactivation, and customer touchpoints.
Workflow Automations
Automates lead routing, task creation, notifications, pipeline updates, review requests, internal handoffs, and repeated business processes.
Sales Pipeline Management
Organizes contacts, opportunities, deal stages, tasks, notes, ownership, and activity history so teams know what needs attention.
Reputation Management
Requests reviews, monitors customer feedback, supports response workflows, and helps teams build visible trust online.
Appointments & Calendars
Lets customers book online and helps teams manage availability, calendar sync, confirmations, reminders, and no-show reduction.
Coming soon
Commerce, document, and marketing workflows are next.
Coming Soon
Payments, Estimates & Invoicing
Will help businesses create estimates, send invoices, collect payments, and manage quote-to-cash workflows from the customer record.
Coming Soon
Document Signing
Will let businesses send, sign, store, and manage digital agreements, contracts, waivers, and approval documents.
Coming Soon
Marketing Manager
Will help teams plan campaigns, manage audiences, coordinate offers, and connect marketing activity back to leads, bookings, and revenue.
Product strategy
Start with the platform, then activate the products your workflow needs.
Pietra gives the system a common base. The products add the specific capabilities a business needs to capture demand, respond faster, manage relationships, and keep work moving.