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Social Planner

Publish, engage, and respond across every social platform.

Social Planner handles the full social loop — schedule and publish content, manage comments and DMs, automate engagement, and capture social interactions as CRM contacts, all without leaving the platform.

Content calendar

4 platforms
FB

Facebook

Mon 9:00 am

Published
IG

Instagram

Mon 12:00 pm

Scheduled
LI

LinkedIn

Tue 8:00 am

Scheduled
GB

Google Business

Wed 10:00 am

Pending
Next 7 days12 posts queued

The problem

Where the friction usually shows up.

PAIN 01

Comments from followers go unanswered because the team is checking each platform separately and constantly falling behind.

PAIN 02

Social DMs and messages get missed because they land in different apps with no shared process for responding.

PAIN 03

Followers who engage with posts never become contacts because there is no system to capture them.

PAIN 04

Social posting falls off when the team is busy because content depends on someone sitting down to do it each day.

What the data says

67%

more leads per month generated by businesses with a consistent social media presence than those without one.

Social media presence is not about any single post performing well. It is about showing up consistently enough that buyers trust the business is still active and worth contacting.

Source: HubSpot, State of Inbound Marketing

The solution

What this product does for the team.

FEAT 01

Comment Management

FEAT 02

Social DM Inbox

FEAT 03

Comment-to-DM Automation

FEAT 04

Multi-Platform Publishing

FEAT 05

AI Content Creation

FEAT 06

Content Calendar

All features

Everything included in this product.

01

Comment Management

View and reply to comments across Facebook, Instagram, TikTok, LinkedIn, and more from a single place — so the team stays in the conversation without switching between platforms.

02

Social DM Inbox

Facebook Messenger and Instagram DMs route into the unified conversations inbox so customer messages from social channels are handled alongside every other channel the team manages.

03

Comment-to-DM Automation

When someone comments a trigger keyword on a post, the system automatically replies publicly and sends them a direct message with an offer, link, or next step — and adds them to the CRM as a contact.

04

Multi-Platform Publishing

Schedule and publish to Facebook, Instagram, LinkedIn, TikTok, Twitter/X, YouTube, Pinterest, and Google Business Profile from one place, without logging into each platform separately.

05

AI Content Creation

Generate captions, platform-specific copy variations, and branded graphics using built-in AI so the team produces more content faster without starting from scratch every time.

06

Content Calendar

A shared visual calendar showing every scheduled post across all connected platforms so the team can see what is queued, what is live, and where gaps are before they happen.

07

Approval Workflows

Route posts through a review step before they go live so content is signed off before publishing. Posts stay pending until approved, keeping unreviewed content from going out.

08

Google Business Profile Posts

Schedule Update, Offer, and Event posts directly to the Google Business Profile so the listing stays current and active without a separate posting process each week.

Direct impact

What changes when this is in place.

01

No comment or DM goes unanswered because the team manages every platform's conversations from one place.

02

Engaged followers become CRM contacts automatically when they interact with a post or trigger a keyword.

03

Content goes out consistently even when the team is stretched, because it is planned and queued in advance.

04

The Google Business Profile stays active and visible without requiring a separate posting workflow each week.

Get started

Want to manage social publishing and customer engagement from one place?

Tell us which platforms the team is on and where social conversations are currently falling through.